PinnedWhy you need to be super focused on User Experience Design“People ignore design that ignores people.” — Frank Chimero When we build products at Zartek, the first step of development is creating the product wireframes and data flow. This crucial process of user experience design is important and many times overlooked by clients. …UX Design3 min read
Published in Zartek·Feb 3How To Make Sure that Your App is Safe for UsersOne of the most vital aspects that users look for in any app, be it gaming, finance, shopping or entertainment, would be the effectiveness and extent of its security features. With security and cyber threats looming large, mobile app developers have enormous responsibility to deliver apps that are safe for…App Security4 min read
May 10, 20215 Essential Startup Tips After Building 100 ProductsAt Zartek, we love building products. Right from conceptualizing a solution for a problem statement to releasing it into the market, developing products give us great insight into the market and people behaviour. The covid pandemic has accelerated technology adoption and we see a growing demand for technology products in…Startup Lessons3 min read
Oct 30, 20195 Questions for every entrepreneurAs an entrepreneur, I have filled many business plans for investment decks, incubation and acceleration applications. Most of them ask for detailed business plans right from the founder’s education experience to five years projected cash flow statement. It took me almost a month of research and consultation with experts to…Startup3 min read
Published in Zartek·May 25, 2019How to build a Minimum Viable ProductThe Internet has transformed the basic human activities such as communication, eating, travelling and even love. It has changed the way we live and work. We use multiple products through our smartphone or computer and interact with them for our needs. New apps, website and products are released every day…Startup3 min read
Published in Zartek·May 19, 2019How to advertise effectively on FacebookFacebook Ads is one of the best advertising tool ever created which lets you advertise your product or brand on Facebook, Instagram and Messenger. You can run multiple types of campaigns (to increase traffic, app installs, video views, lead generation) depending on your product and service. The best part of…CPC4 min read
Published in Zartek·Apr 8, 2019Why people need to stop obsessing over UI designWe have had many clients telling us how their mobile app or website User Interface (UI) needs to be crisp, stunning and creative. …UX3 min read